Free Event

Watch the recorded webinar 

"Millennials in Japan and the United States: A comparative study of their consumer identities and the effects of globalization” – a  live discussion by Mario Gonzalez-Fuentes, Ph.D., Assistant Professor, Business Administration, Trinity University.  

In this Webinar discussion you will learn:

• The difference between Japanese and American millennial consumers' materialistic and ethnocentric views 

• How globalization is affecting the consumer identities of millennials in Japan and America

• What patterns of adaptation to the global culture are discernible between these two different cultures

ABOUT MARIO GONZALEZ-FUENTES: Mario Gonzalez-Fuentes is an Assistant Professor of Marketing in the Department of Business Administration. As part of his commitment to create global citizens and professionals, he actively participates in the organization of the Madrid Summer Internship Program and co-directs the Winter Vietnam Program at Trinity. For over a decade, he has taught at several European and American business schools and universities. 

Event Details

  • Stephanie Enoch

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