Food for Thought Presents Mario V. Gonzalez, Ph.D., Professor of Marketing 

Storytelling is in our DNA. It's been around humankind even before we learned how to speak to one another. That's because a story is the shortest distance between two people. A message encapsulated in a story is more memorable and compelling than any other form. Come and discover how brands around the world are using storytelling and its elements to build deeper and more immersive bonds with their customers.

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