This is a past event.
Monday, February 4 at 5:30pm to 7:00pm
Doug Brackenridge, Ph.D. | Professor Emeritus
J. Charlene Davis, Ph.D. | Chair, Professor, Business Administration
150 Years of Branding and Marketing Trinity University –
A Conversation About Continuity and Change
Monday, February 4, 2019 | 5:30 p.m. to 7 p.m. (Dinner included)
Paesano’s, 3622 Paesanos Parkway, San Antonio 78231
Doug Brackenridge, professor emeritus, author of Trinity University: A Tale of Three Cities,, and J. Charlene Davis, professor and chair of the Department of Business Administration, will discuss various ways in which Trinity has endeavored to articulate and visualize its unique institutional mission in different geographical, cultural, economic, and educational contexts. Long before terms such as branding, marketing, target audiences, competitive advantage, and positioning became commonplace, educational institutions have been engaged in “selling their product” in a highly competitive environment. Utilizing insights from different disciplines coupled with illustrations of a variety of promotional efforts, Davis and Brackenridge offer a distinctive approach to a sesquicentennial celebration. Group questions and comments are welcomed.
Past 2018-2019 Food for Thought Series Events:
Carolyn Becker, Ph.D. | Professor of Psychology
Eric Cooper | CEO of the San Antonio Food Bank
Breaking New Ground in the Fight to Help People Living with Food Insecurity
Trinity University and the San Antonio Food Bank
Tuesday, October 9, 2018 | 5:30 p.m. to 7 p.m. (Dinner included)
Fiesta Room, Coates University Center, Trinity University
In 2016, an interdisciplinary research team at Trinity University, in partnership with the San Antonio Food Bank, launched an innovative study exploring the link between food insecurity and eating disorders. See what they discovered and what progress they’ve made with their follow-up research.
Jerheme Urban | Trinity University Head Football Coach
Preparing Students for Their Life Journey Through Athletics
Thursday, November 15, 2018 | 5:30 p.m. to 7 p.m. (Dinner included)
Football Field, Trinity University
Playing sports is not just about winning a game. Developing character, moral values, and emotional health are as equally as important as strengthening physical health. At Trinity, Urban and the entire staff of the athletics department prepare student-athletes not only for their time at Trinity, but also for life after college. Hear how Urban, former NFL wide receiver, develops relationships with his “guys” and motivates them by leading by example.
The Reverend Doctor Raymond Judd | Trinity University Chaplain Emeritus
A Spirited Conversation with an Octogenarian on Religion and the Classics
Tuesday, December 4, 2018 | 5:30 p.m. to 7 p.m. (Dinner included)
Trinity University campus: Dinner in the Fiesta Room, followed by lecture in the Margarite B. Parker Chapel
Religion and the classics at Trinity—both are important in the life of the University, and no one knows that better than the man who served Trinity as chaplain for decades. Learn how these two disciplines influence the life of the University. Find and hear a wise perspective on the future from an octogenarian who sees positive things ahead. Bring your questions and ideas for a spirited dialogue.
Paesano’s 3622 Paesanos Parkway, San Antonio 78231
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